PANEL 01 / FRONTHAVEYOUGONEMENTAL.COM

GONE MENTAL

IN A PRODUCTIVE WAY

Focus strips for people with stuff to do.Focus strips for people with things to do.

PREORDER NOW SEE WHAT’S INSIDE

Ships when we’re ready. No date yet. Cancel any time before it ships.

WARNING:

Side effects may include finishing what you started.

Actual warnings

PANEL 02 / BACKREAD ALOUD. IN A FLAT VOICE.

THEY’LL SAY YOU’VE GONE MENTAL.

GOOD.

NORMAL IS CROWDED.

GET OBSESSED.

GET FOCUSED.

DO WHAT THEY WON’T.

KEEP GOING.

THEY’LL SAY YOU’VE GONE MENTAL.GOOD.NORMAL IS CROWDED.GET OBSESSED.GET FOCUSED.DO WHAT THEY WON’T.KEEP GOING.UNTIL IT FCKING WORKS.UNTIL IT WORKS.

30 STRIPSONE STRIP, ONE DOSEVEGANGLUTEN FREENON-GMOZERO SUGARGONE MENTAL™ · 30 individually wrapped oral strips · Keep out of reach of children · Adults 18+ · These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

SUPPLEMENT FACTSNatural caffeine80 mgL‑theanine60 mgVitamin B12 (as methylcobalamin)6 mcgOther ingredients: Pullulan, cellulose, monk fruit extract, sunflower lecithin, natural flavor, steviol glycosides, water.

BATCH GM26-0001 · BEST BEFORE 09 2030

WARNING:
Side effects may include finishing what you started.80 MG CAFFEINEFOCUS 0.1
30× ORAL STRIPS

GONE MENTAL · IN A PRODUCTIVE WAYTEAR. PLACE ON TONGUE. LET IT DISSOLVE. LOCK IN.

DRAG TO ROTATE · TAP THE LIDDRAG TO ROTATE · CLICK THE LID

PANEL 03 / INSIDEONE STRIP. ONE DOSE.

DISSOLVES ON THE TONGUE

TEAR.
PLACE ON TONGUE.
LET IT DISSOLVE.
Lock the eff in.LOCK IN.

No water. No queue. No cup. Directions

PANEL 04 / FORMATTHE FORMAT

WHY A STRIP.

NO CUP. NO CAN.
Nothing to pour, carry or wash. Tear the sachet and get on with it.
FITS IN A POCKET.
Flat sachets, in a box that goes where your phone goes.
ONE STRIP. ONE DOSE.
The dose is printed on the box in type you can read across the room.
INDIVIDUALLY WRAPPED.
Thirty sealed sachets a box. Open one and the other twenty-nine stay sealed.

PANEL 05 / SIDEONE FORMULA. ONE HORSE.

ONE WAY TO GO MENTAL.

THEY’LL SAY YOU’VE GONE MENTAL.GOOD.NORMAL IS CROWDED.GET OBSESSED.GET FOCUSED.DO WHAT THEY WON’T.KEEP GOING.UNTIL IT FCKING WORKS.UNTIL IT WORKS.

BATCH GM26-0001 · BEST BEFORE 09 2030

WARNING:
Side effects may include finishing what you started.80 MG CAFFEINEFOCUS 0.1
30× ORAL STRIPS

GONE MENTAL · IN A PRODUCTIVE WAYTEAR. PLACE ON TONGUE. LET IT DISSOLVE. LOCK IN.

DRAG TO ROTATE · TAP THE LIDDRAG TO ROTATE · CLICK THE LID

ENERGYFOCUS 0.1

80 MG NATURAL CAFFEINE.

+ 60 MG L-THEANINE + B12

A coffee’s worth of focus. Minus the coffee.

$39PREORDER

SUPPLEMENT FACTS

Supplement FactsServing Size 1 strip
Servings Per Container 30
Ingredient	Amount Per Serving	% Daily Value
Natural caffeine	80 mg	Daily Value not established
L‑theanine	60 mg	Daily Value not established
Vitamin B12 (as methylcobalamin)	6 mcg	250%

Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.

Other ingredients: Pullulan, cellulose, monk fruit extract, sunflower lecithin, natural flavor, steviol glycosides, water.

PANEL 06 / STANDARDSVERIFIED

NON-GMO
100% VEGAN
GLUTEN FREE
SOY FREE
LAB TESTED
CRUELTY FREE

Made in the USA, in a facility registered with the US Food and Drug Administration · Produced under current Good Manufacturing Practice (cGMP)

PANEL 07 / THE STRIPPAPER THIN

THE STRIP.

A thin edible film. A vegan pullulan base, the actives, a natural flavor, sweetened with monk fruit. Place it on your tongue and it dissolves. No water. No pill.

01THE ACTIVESCaffeine and L‑theanine, plus B12. One precise dose a strip.

02THE FLAVORA natural flavor and monk fruit. Zero sugar. Zero calories.

03THE BASEPullulan, a vegan film that dissolves on the tongue. No water. No pill.

PANEL 08 / FIELD NOTES

WHEN DO YOU GO MENTAL?

At 08:47BEFORE THE BOARD MEETING
I go mental before every board meeting. Investors seem to prefer it.
CHARACTER: THE CEO
At 10:58BEFORE THE PITCH
My company has a strict policy against losing your mind at work. They said nothing about going mental.
CHARACTER: THE SALES DIRECTOR
At 13:02BEFORE THE BACK NINE
My wife said I went mental in 1987. Now I do it before the back nine. Has it improved my handicap? Legal says I’m not allowed to say that.
CHARACTER: POP
At 14:55BEFORE BRIDGE
At 2:55 I go mental. At 3:00, Margaret learns consequences.
CHARACTER: THE BRIDGE SHARK
At 18:59BEFORE THE KEYNOTE
There are 2,000 people out there. Naturally, I went mental backstage.
CHARACTER: THE KEYNOTE SPEAKER
At 19:59BEFORE RANKED
Ranked starts in sixty seconds. Social life has been notified.
CHARACTER: THE GAMER

TELL US YOURS

Characters are dramatizations, not customers.

PANEL 09 / LOGISTICSCOMPARISON. UNSCIENTIFIC.

COFFEE HAS A LOGISTICS PROBLEM.

How GONE MENTAL compares with coffee and energy drinks
THE QUESTION	COFFEE	ENERGY DRINK	GONE MENTAL
Makes you soil yourselfSends you running to the bathroom	COFFEEFamously	ENERGY DRINKAsk around	GONE MENTALNot on the label
Comes with wings	COFFEENo	ENERGY DRINKAllegedly	GONE MENTALYou don’t need wings
Fixes your entire life	COFFEENo	ENERGY DRINKNo	GONE MENTALLegal said no
Can you take it on a horse?	COFFEERisky	ENERGY DRINKProbably	GONE MENTALField tested
Can ruin a white shirt	COFFEEImmediately	ENERGY DRINKGive it time	GONE MENTALSkill issue
Needs refrigeration	COFFEESometimes	ENERGY DRINKNo	GONE MENTALWe’re not yogurt
Makes Monday disappear	COFFEENo	ENERGY DRINKNo	GONE MENTALWe’re working on it
Gets stuff doneGets things done	COFFEEEventually	ENERGY DRINKAggressively	GONE MENTALThat’s the idea

Nothing against coffee. Some of our best friends are baristas.

PANEL 10 / THE STACKFOR BUILDING THE THING.

THE STACK.

The kit for going mental in a productive way. Seven things. Everything else is on you.

01
The left and right arrow keys turn it, and Home brings it back to the front. Enter turns it once all the way around.
A LAPTOPAny. The one you have. Close the other tabs.
02
The left and right arrow keys turn it, and Home brings it back to the front. Enter turns it once all the way around.
CLAUDE CODEBuilt this site. Give it the next one.
03
THEY’LL SAY YOU’VE GONE MENTAL.GOOD.NORMAL IS CROWDED.GET OBSESSED.GET FOCUSED.DO WHAT THEY WON’T.KEEP GOING.UNTIL IT FCKING WORKS.UNTIL IT WORKS.
30 STRIPSONE STRIP, ONE DOSEVEGANGLUTEN FREENON-GMOZERO SUGARGONE MENTAL™ · 30 individually wrapped oral strips · Keep out of reach of children · Adults 18+ · These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
SUPPLEMENT FACTSNatural caffeine80 mgL‑theanine60 mgVitamin B12 (as methylcobalamin)6 mcgOther ingredients: Pullulan, cellulose, monk fruit extract, sunflower lecithin, natural flavor, steviol glycosides, water.
BATCH GM26-0001 · BEST BEFORE 09 2030
WARNING:
Side effects may include finishing what you started.80 MG CAFFEINEFOCUS 0.1
30× ORAL STRIPS
GONE MENTAL · IN A PRODUCTIVE WAYTEAR. PLACE ON TONGUE. LET IT DISSOLVE. LOCK IN.
DRAG TO ROTATE · TAP THE LIDDRAG TO ROTATE · CLICK THE LID
Use the left and right arrow keys to rotate the box, and Enter to open or close the lid.
GONE MENTALThe only thing here you put on your tongue. Thirty in a box.
04
Use the left and right arrow keys to turn the case, up and down to tilt the view, and Enter to open or close the lid.
THE MENTAL CASEA week of strips in your pocket. Silver. Preorder.
05
The left and right arrow keys turn it, and Home brings it back to the front. Enter turns it once all the way around.
HEADPHONESNoise cancelling. They’ll talk. You won’t hear a word.
06
The left and right arrow keys turn it, and Home brings it back to the front. Enter turns it once all the way around.
THE DOMAINBought at midnight. Built by morning.
07
The left and right arrow keys turn it, and Home brings it back to the front. Enter turns it once all the way around.
THE DELUSIONEvery great idea needs a completely unreasonable amount.

Laptop, headphones, domain and delusion not included. Neither is the hundred million.

Claude Code and its mark are trademarks of Anthropic, shown with permission.

PANEL 11 / THE CASEPREORDER

The GONE MENTAL case: a card-sized silver metal case with the rearing horse and MENTAL CASE raised on its lid. — DRAG TO ROTATE · TAP TO OPENDRAG TO ROTATE · CLICK TO OPEN
Use the left and right arrow keys to turn the case, up and down to tilt the view, and Enter to open or close the lid.

A WEEK IN YOUR POCKET

THE MENTAL CASE.

A card-sized metal case for the strips. Silver anodized aluminum, the horse and MENTAL CASE raised on the lid, a week of sachets in a fitted insert. Made for the pocket that already holds the phone.

96 × 62 × 14 MM
SILVER ANODIZED ALUMINUM
HOLDS A WEEK OF SACHETS
THE HORSE, RAISED

Preorder. Ships when we’re ready. No date yet.

ONE PER ORDER

PANEL 12 / SIGN-UPTHE LIST

Restocks, new drops and the odd field note. The list hears first.

FIRST NAME

LAST NAME

COUNTRY

PHONE

For order and delivery updates. No marketing texts unless you tick the box.

Text me too.

Recurring automated marketing texts from GONE MENTAL. Not a condition of purchase. Msg frequency varies, msg and data rates may apply. Reply STOP to end, HELP for help. SMS terms · Privacy policy.

I GO MENTAL BEFORE… (OPTIONAL)

0 / 140

I’M IN means marketing emails from GONE MENTAL and our terms. Unsubscribe anytime. Terms · Privacy policy.

GONE MENTAL

WHY A STRIP.

NO CUP. NO CAN.

FITS IN A POCKET.

ONE STRIP. ONE DOSE.

INDIVIDUALLY WRAPPED.

ONE WAY TO GO MENTAL.

80 MG NATURAL CAFFEINE.

THE STRIP.

WHEN DO YOU GO MENTAL?

COFFEE HAS A LOGISTICS PROBLEM.

THE STACK.

THE MENTAL CASE.

CART (0)

ARE YOU 18 OR OLDER?

GONE MENTAL

Manifesto

The ritual

WHY A STRIP.

NO CUP. NO CAN.

FITS IN A POCKET.

ONE STRIP. ONE DOSE.

INDIVIDUALLY WRAPPED.

ONE WAY TO GO MENTAL.

80 MG NATURAL CAFFEINE.

The standards

THE STRIP.

WHEN DO YOU GO MENTAL?

COFFEE HAS A LOGISTICS PROBLEM.

THE STACK.

THE MENTAL CASE.

HAVE YOU GONE MENTAL?